CanGo Analysis Essay Example for Free

CanGo Analysis Essay1. CanGo has too some(prenominal) activities without having specific goals or setting priorities. As they find something that rents to be accomplished, it is always as shortly as possible without setting definite time deadlines. Setting priorities is one way to insure that the undertakings which need immediate attention be worked on first, while other assess put forward be slow up because they are non as all important(predicate). Being qualified to enumeration people to complete specific task requires careful planning while know what resources are available. According to the Business Dictionary, a resource is an sparing or crossroadive factor required to accomplish an activity (Resource, 2013). CanGo require to make a map showing what its resources are which includes how much time each employee is able to work, how much money they screw leave out or invest, and what unavoidably to be done by when. This shtup be accomplished in a number of antithetic methods dep blockadeing on the personnel who will be responsible for compiling the data. As shown on the Adaptive Path entanglementsite, one method would be to use a spreadsheet which shows three major criteria and and so apply a scale to them graphing the results.Equally important, once the priorities are keep an eye ond, is setting specific deadlines for completion of task so that the employees know exactly when a report is needed, or when another department ask a specific resource if a resources needs to be shared or allocated, such as an employee work on multiple tasks. When setting the times, it is as wholesome as important to know if one task needs to be completed in advance another on starts or if tasks rotter be worked on by different employees con watercoursely.Setting up a written schedule or calendar, for example in Microsoft Outlook which everyone can view would be a good tool so each employee knows who is working on what and when it needs to be done .2. CanGo needs to find out their client base so that they can securities industry to watercourse customers and bring in unfermented customers. in that respect are a hardly a(prenominal) ways to find their customer base. This first abuse to help find a customer base is to make the smart set a brand name. They need to make the company known to everyone for the great services and products offered.This will make the company more noticeable on any search engine or social media. other step to finding the base would be to use onsite analytics. Google is the best known option for this. This will analyze the sites relations patterns. It shows what websites they come from, how long they stay on your site and each individual page. This can even determine what page the customers get to and then leave (Staff Editor). If there is a certain page that customers get to and then leave the site, than this is the page that needs to be looked over and re-done. CanGo should likewise take advan tage of social media.If CanGo use a social media outlet such as Facebook, their fans could leave comments and say what they like and dislike close to the company. This can help fix any difficultys within the company. The final step in reaching a good customer base is to make sure their website is user friendly. Make sure the homepage has the nearly important subject on it and that it has easy to understand menus for the customers to navigate. The company should also make sure to look at the reviews both good and bad and leave all of them on there.By showing that you are not trying to hide anything the customers will have more respect for the company. . CanGo wants to implement a new technology that involves a new layout that incorporates barcoding and automated storage and retrieval systems (ASRS). Jack is proposing this new implementation by contrasting the new technology versus CanGos current technology. Jack assures Juan that every cost has been included in the lucubrate an alysis, but when Juan asks about how they are going to deal with the IT department, Jack replies that they need to make sure that the whole department is focus about 70 % of their time to this project in multiple locations.He also remarks that the department has to be pulled off from their current projects, so this implementation can be a priority. precedent to make the final decision of purchasing ASRS technology, there needs to be some deeper discussion as to what would happen to the security of the companys network if the IT department had to spend more time on data integration.According to Ehow website, the information technology department in an organization is responsible for the architecture, hardware, software and networking of computers heart that putting the IT department full time on the implementation of ASRS technology, can cause improper do work of the mainly IT department functions, for instance, server maintenance (Kelchner, n. d. ). Agreeing to Wisegeek website statement, if maintenance is not drawed on a computer network, disregarding of whether the network is small or large, pplication software usually will not run as well as expected. In some cases, a network may even experience total or partial network failure if proper maintenance is not withdrawed. Jacks proposal can cause CanGo extra costs that have not been accountable for and put the entire companys network at risk (server maintenance, n. d. ). In other to make this analysis effective, Jack should meet up with the IT department first and discuss how the implementation of this new technology will impact ITs current work schedule.Jack and the IT department need to come with a plan that includes a work schedule for the new implementation without interrupting current projects. Therefore, if extra hours are demanded to complete the implementation whether CanGo will pay extra time to the IT department employees or temporary IT employees will be hired, this cost has to be added to th e analysis. When choosing a strategy, every one department that is involved in the implementation should be contacted and informed about the project prior to fork up the final analysis.It seems that Jack didnt contact or discuss the implementation of ASRS technology with the IT department.4. CanGo consumer buying cultivate is in question when one of CanGos employee shares an elevated statistic that reveals over 75% of online shoppers dont end up buying the products that they have selected in the website as a result, Andrew replies that CanGos website mirrors the consumers choice by applying product recognition, informative search, alternating evaluation, etc. It seems that CanGo does not have an ongoing method for trailing hits vs. purchases on their website.The problem is that CanGo is not evaluating their consumer buying process properly. Andrew clearly wonders if that high statistic applies to CanGo clients. According to Aspire website, using website metrics and tracking your lives and conversions should play a vital role in measuring whats working and whats not on your companys website. Building up a history of metrics will enable you to identify trends and opportunities, analyze your traffic data to consistently improve your sites effectiveness, and monitor your lead generation process, conversion rates, and your return on investment. CanGo should invest in website metrics because this will allow CanGo to conduct proper follow up that will confirm if the implemented consumer buying process is satisfactory (Website metrics, n. d. ).5. CanGo needs to monitor the changes in purchases so that they can modify their marketing strategy. There are a few ways that CanGo can monitor changes. The company should start using web bedevils on their site. A web bug is a graphic in a website or a graphic-enabled e-mail message.The Web bug can confirm when the message or page is viewed and record the IP address of the viewer (Privacy Rights Clearinghouse). This can he lp determine how many people are viewing their homepage and any other page on their site. CanGo can also apply direct marketing to their site. Direct marketing is a sales render targeted to a person based on prior consumer choices (Privacy Rights Clearinghouse). An example would be if the customer buys a romanticist novel, then there will be suggestions for other romantic novels in a similar nature. Another method CanGo can use is behavioral marketing.Behavioral Marketing is the practice of collecting and compiling a record of individuals online activities, interests, preferences, and/or communications over time. Companies engaged in behavioral targeting routinely monitor individuals, the searches they make, the pages they visit, the content they view, their interactions on social networking sites, and the products and services they purchase (Privacy Rights Clearinghouse). After they have done the tracking they are able to show advertisements to the customers based on their behavio r.This type of marketing is used through cookies, flash cookies, device fingerprint and many other technologies. Whenever the customer goes to websites or social media that have advertisements on the side, the companys ad would be there if the services were something that interested the customer.6. CanGo seems to lack knowledge of unfamiliar territory. Since the online entertainment market is befitting saturated with entrepreneurs entering the industry, CanGo can definitely benefit from investigateing this particular market before they enter it.There are many reasons for any company thats entering a new market to research it first. One reason is because its a way of keeping up with market trends, and in at presents fast paced world its paramount to stay on top of the industry and disdain trends. Lacking knowledge of unfamiliar territory can be extremely costly to an organization. Expanding into a new market involves a great deal of market research in addition to target customers . CanGo needs to develop an in-depth consciousness of market growth rates, forecasted demand, competitors, and potential barriers to entry.CanGo isnt entering a relatively shadowy market, however, its new territory for the company. Needless to say maintaining a competitive edge is an important aspect of management today because organizations exist in a more global environment than in the past. Within most industries organizations compete with other companies that are able to provide the same goods and services. According to Steve Jobs, Some people say, translate the customers what they want. But thats not my approach. Our job is to figure out what theyre going to want before they do.I think Henry Ford once said, if Id asked customers what they wanted, they would have told me, A meteoric horse People dont know what they want until you show it to them. Thats why I never rely on market research. Our task is to read things that are not yet on the page. This was a pretty controve rsial quote but it was how he actually felt. Unfortunately, although he was extremely undefeated and considered a genius by many there were times in his career where understanding customers wants could have led to even more success, such as with his computing company NeXT.There are both and cons to researching a market before entering but the pros definitely outweigh the cons. researching your market is also very vital to understanding your target market and increasing sales. There are many reasons for CanGo to conduct research on a market theyre entering, for instance, identifying potential customers. Its important who will be using your product or service. Are they male or female? How old they are? and so on.Its also important to understand CanGos existing customers such as why would customers take their product over their competition. A market should be prioritized based on the strategic fit and the expertness for CanGo to serve them. CanGo should be able to answer questions l ike Are there gaps in this marketplace that can be filled? If so can they do better than their competitors? What value can they deliver to this market and how much are they willing to pay for it? (Isaacson, 2011).